Our Brand


Having a consistent brand allows us to be instantly identifiable to others as well as enabling others to identify with us. Our Brand is at the core of why we do what we do and how we do it. It also defines the personality of our organisation and influences our way of thinking, working and delivering.


Our Force : Our Brand is a brand strategy developed by the force for the force. Officers and staff across the organisation have contributed towards its development.


It defines a shared Purpose of what we need to do; a shared Vision of where we need to be; and an insight into the type of values and behaviours that are shared by those we employ and develop. Our Values and Policing Principles, which are aligned to the Policing Code of Ethics, provide standards and expectations of all those working for Bedfordshire Police.


Our Corporate Identity enables us to be consistent in the way we look, communicate and engage. The use of the Bedfordshire Police logo is prohibited without prior approval from corporatecommunications@bedfordshire.pnn.police.uk


Beds Police