Having a consistent brand allows us to be instantly identifiable
to others as well as enabling others to identify with us. Our Brand
is at the core of why we do what we do and how we do it. It also
defines the personality of our organisation and influences our way
of thinking, working and delivering.
Our Force : Our
Brand is a brand strategy developed by the force for the force.
Officers and staff across the organisation have contributed towards
It defines a shared Purpose of what we need to
do; a shared Vision of where we need to be; and an
insight into the type of values and behaviours that are shared by
those we employ and develop. Our Values and
Policing Principles, which are aligned to the
Policing Code of Ethics, provide standards and expectations of all
those working for Bedfordshire Police.
Our Corporate Identity enables us to be
consistent in the way we look, communicate and engage. The use of
the Bedfordshire Police logo is prohibited without prior approval